Case Study

Oneworld Alliance

A mobile-friendly employee learning tool for oneworld Alliance, a global network of 15 major airlines from around the globe.

Client

oneworld Alliance

Date

May 2024

Role

Lead Designer

The Results

15

Major Global Airlines

228,859

Lesson Particiapants

88%

Increased course completion

The problem

oneworld Alliance needed to modernize its employee training platform, which was built for desktop and difficult to access on mobile. The static, presentation-like format limited engagement, and updating content was cumbersome.

A recent brand refresh with bright colours and quirky campaign photos, presented an opportunity to create a more dynamic, accessible, and engaging learning experience for their thousands of employees.

The process

To rethink the learning experience, we focused on making training more intuitive, interactive, and aligned with how employees actually engage with content — on their phones.

Collaborating with Anton Morrison, we explored ways to break away from rigid, desktop-based lessons and introduce a swipeable, touch-friendly interface designed for effortless navigation and intuitive learning.

The new format embraced micro-learning, delivering information in smaller, digestible pieces to keep engagement high. Instead of static presentations, lessons became dynamic, interactive modules that worked seamlessly across devices. Custom graphics, fun video loops, and animations reinforced key concepts, making the experience both visually engaging and easy to absorb.

The Outcome

A mobile-friendly, intuitive, and helpful learning tool.

Lesson Flow

Layered Design

Layered content For enhanced learning

Users swipe through lessons and have the opportunity to engage with extra details and helpful tips along the way with layers of information.

Motion Design

Animated onboarding

The onboarding experience used friendly animations and subtle motion design elements to create a playful, inviting introduction to the app.

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